Duplicate your image and resize it to the medium guideline. One disadvantage that comes with selling online is that the customer is unable to view the product in person, so we must rely on our product images to be our strongest selling point. Quality and cost? To invest in a scalable solution with a camera, backdrop, flash-lights and macros in Photoshop, to streamline the production without losing quality. Model photos can move your customer and get them to feel an emotion! “Being a platform that serves e-commerce businesses, the biggest consideration we see is…”. Scale gives the person looking at your photograph a frame of reference. Then don’t expect a quick turnaround. If you’re interested in learning more about product photography for product pages, check out this post. You’ve just become 24/7, meeting the needs of the marketplace and your consumer. I’m going to be upset if I place an order and don’t get what I expected. “I’ve learned two key components of scaling product photography…”. Set your guide for bottom aligning your product. Price is generally relative. Duplicate your image and resize it to the medium guideline. Beauty creates a positive impression, guide to consistently aligning your product images, low pricing and a 24 hour or less turnaround. Our dedicated product photography is available in a range of resolutions for use on a variety of platforms to assist you with your design projects, whether it’s reimagining a conference room or … As an example, I was called in to shoot this product series, because the in-house results from the traditional tabletop setup didn’t look good. Content photography is needed on a regular, ongoing and consistent basis. Because all product images within a category will be fit to the same guide, you will be able to maintain a professional standard of consistency throughout your site. This is much more customer friendly: Do this. Anyone can take a photo on a bright white background. In this article for beginners, I will try to teach you how to understand histogram. Make sure your product will still be clearly visible at that size. We’re creating the impression of different sizes rather than creating perfectly proportionate scale. Truthfully, they aren’t. The image must be of, or pertain to, the product being sold. Close revolutionalized photorealism by expaanding the scale of his work to an enormous size. “Consistency and cost are the most important factors for companies looking to scale quality product photography…”. But the most important one, in my mind, is ensuring that they are all of a singular size so that the product photos appear consistent on the site, no matter how a user is viewing (mobile, desktop, laptop). Needless to say that was a HUGE job, and speed and efficiency was paramount. For example, a vintage wooden background fits well with the aesthetic of rustic home decor. The most important thing to know about these f-stop numbers is that, from each number to the next, the aperture decreases to half its size. Use this template Ok, so now that you know the “why” behind movement in designs, let’s cover the “how”—the different strategies and techniques you can use to create a sense of movement in your designs. Don’t worry about size while photographing. The image has a power that you can hardly afford to ignore. A permanent miniature studio where fixtures stay in place is the first step. 2. It's very easy, you can do that in a few easy steps. Depending on your type of lens, and how much zoom you are using, there can be quite a difference between the image and reality. 25 Beautiful Macro Photography Shots A round-up of some truly revealing and inspiring macro photographs which are sure to have you marveling at the world around you. When you list your hand turned bowls, spindles, and other work in your online store, Etsy store, Facebook, or Pinterest use these product photography tips to get the attention you deserve.. (For instance, on Etsy, you can add up to 10 photos per listing. Keep your customer looking at your product, not reading your page while worried about making a mistake. We’ll show you how to duplicate imagery and change your image margins to represent different product sizes, while saving time and money. They show your concern and care about the product. If you search for packaging mockups on Creative Market, for example, you’ll find there’s a lot available. The images don’t have to look like they came straight off the conveyor belt, but using the same angles, filters, and backdrops will create a cohesive, enjoyable shopping experience for browsers. Next, set the largest guide for your biggest product pieces. Today’s online shoppers are increasingly savvy, and to make smarter buying decisions, they’re more likely to conduct research and view products from every possible angle. Follow this step-by-step guide to sizing your product images. Your goal is to offer potential customers an overarching vantage point of your … A few topics from today’s show: Places to outsource in your photography business (and where to find great people) Things to remember when hiring contractors; How to scale without hiring a team Duplicate it again and resize to the small guideline. Our goal isn’t to create images that someone with a magnifying glass and ruler could examine and declare perfectly scaled. Unfortunately, one of those three areas will suffer when there’s too much focus on the other two. Leave some white space (margin) below the bottom line to allow a little breathing room for your product; we recommend something in the neighborhood of seven to ten percent. Focus on capturing an amazing image, and then either adjust it yourself or send it to us for low pricing and a 24 hour or less turnaround guarantee! Let’s start with post-production basics: you want to consistently align all of your products. Basically, you don’t want to sacrifice your brand recognition for higher quantity. Just as words create voice, so do the visuals. In this post, I’ll show you how to set up your very own DIY studio and shoot your own product photos. If I’m shopping for a small bag, I don’t want to read your page – I want to look at it. Have products that come in multiple styles, colors, and sizes? To get high quality product shots like showing the detail of the grain on leather wallets and the dark cloth on hats, the lighting must be great. MerlinOne HIPAA Hybrid Designation Statement, 5 Ways a DAM Helps your Team Meet Deadlines, MerlinOne’s robust, fast, and fault-tolerant system, Leading Non-profit Healthcare Organization Selects HIPAA-Compliant Merlin DAM, MerlinOne Enhances Ad-hoc Reporting for Advanced DAM Insights, The Ultimate Guide for DAM Adoption Across Your Users, Why Metadata is the Heart and Soul of DAM, DAM–the Most Important Part of Your Business Strategy. Consistency is key on your site so customers have a good experience. Here’s a guide to consistently aligning your product images that explains how and why. Keep things simple – always shoot on a white background. The image stays the same size, but the product within the image becomes smaller. Size is one of the most important characteristics of good product photography. 2) Have the proper space and equipment to shoot all the products you want to regardless of size. The images you download with ImageBrowser EX are stored in subfolders of the Pictures folder. A majority of products will look great under the same traditional lighting, but certain products need a much more nuanced touch to look their best. @smokesmithgear “There are several factors to consider for e-commerce companies looking to scale quality product photography…”. So, for example, a photo of a blue blouse should have file name such as Calvin_Klein_Blue_Blouse.jpg. “The most important consideration for e-Commerce companies looking to scale quality product photography is…”. If you were telling someone new, how would you describe your product or website or business? Teams. The perceived value of your products is directly impacted by the quality of your product photography. Because product photos drive sales, take advantage of as many opportunities as you have to show your product from every angle. They take more time to shoot and benefit from the skills of a more senior photographer. E-commerce companies can gain access to quality product photos from anywhere in the world without the expensive costs of maintaining a studio or setting up expensive product photography shoots. Show the scale. When I first started doing product photography I was hired by a company to reshoot their entire 3200 piece inventory. If a photographer or team has trouble communicating the brand visually, then managing that process at scale when new products are launched or added to the inventory across different channels and marketplaces will be difficult to scale. Next, duplicate that same image and resize the entire product until it meets the “Small” guideline. Ideally all product photos should be 150KB or less. The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling. Accurately representing different sizes while still creating consistent images is a challenge; you can’t always add in familiar objects like hands, coins, or rulers without creating distracting eyesores. Want to learn how to take product photos? If your budget allows, and your packaging is standard, instead of shooting photos or spending time or money on photography, consider using product mockups. Then you can’t expect premium quality images. I am a product photographer that has worked in a high end photographic studio doing fashion and product photography. Your sizing guide should be scaled to create an intuitive impression of different sizes. We’re primarily concerned with the top margin. Highly reflective material needs to show both the reflective properties and the shadowed areas, this shows depth to the photo in an otherwise floating background. Scaling in product photography refers to providing a scale to the product. 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