“Interactive vs Static Content.” https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/, Mazime. On average, 2.72 % of eCommerce website visits get converted into sales. By posting more often, you build up trust and credibility. (2020). “Number of smartphone users worldwide from 2016 to 2021.” https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/, Trafton, A. (I am sure we all know which number 1 is. “Do Infographics Increase Reading Comprehension and Recall? https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. Save my name, email, and website in this browser for the next time I comment. have already implemented content marketing in their strategy. The graph changes as a result of the data you enter. Around six out every ten brands use infographics in their marketing. It’s not an easy job to assess the exact content marketing ROI. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. This means if you do interactive content, to get the results you want, it’s important to create your content well. 25. ... 2020.08.17. allows the audience to respond to what you are offering them. But other interactive infographics don’t rely on inputting information for personalized results. It keeps visitors on a web page for much longer. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. “Customer Engagement Using Interactive Content”. You watch a program. Count on content marketing statistics! Interactive content engages readers more than chunks of boring text. Basically. “What Is Gamification, How it Works & How It Can Help Your Business”. “47 Gamification Statistics You Must Know: 2020 Market Share Analysis & Data.” https://financesonline.com/gamification-statistics/, Blunt, W. (2018, May). 61% of businesses say that changes in search algorithms are their top concern. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. … Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. This makes it one of the most attractive options for a successful content marketing strategy. Gold price history files updated weekly. “Infographic: How to generate engagement through a social media contest.” https://www.dmnews.com/customer-experience/article/13036737/infographic-how-to-generate-engagement-through-a-social-media-contest, Andre, L. (2020). So, why is content marketing important? When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. eMarketer has found that six out of every ten B2B marketers cite lead generation as their biggest challenge in marketing—something interactive content is good at. “Why We’re More Likely To Remember Content With Images And Video (Infographic).” https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr, Keefe, C. (2019, September). Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. The difference is in how this information is presented to a reader. 605,000 are a first heart attack 3; 200,000 happen to people who have already had a heart attack 3; About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. “How an Interactive Calculator Generated 11,592 Qualified Leads”. VR involves headsets. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. Take action and make the best out of that information. Audiences can choose which blogs or YouTube channels to follow. Also, it captures valuable customer data. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Those gamers play on average 13 hours per week. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! Today we are here to discuss content marketing statistics and why they are so important in 2020. Agate. https://uplandsoftware.com/kapost/resources/blog/interactive-content-examples-benefits/, Wishpond. It isn’t just for kids, tweens, and teens. Content marketing statistics about ROI say 59% of B2B marketers identify email as their most effective channel in terms of revenue generation. Engagement can be driven in a variety of ways when it comes to interactive content. Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. For a full list of topics: A-Z Index. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. 15. , which is not personalized at all. Organizations tend to spend more and more on content marketing. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. Introduction to Statistics is a resource for learning and teaching introductory statistics. 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. Content marketing is 3 times more efficient in terms of leads than outbound marketing. Hint.fm tries the standard static infographic approach with a twist. “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. This goes to show that content marketing is a good fit for almost everyone. The, AR is the same thing as VR, minus the headset. Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. and why they are so important in 2020. Content marketing is about long-term ROI. 13. Content Accuracy rating: 5 ... 10 times more likely than women to commit murder. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. (2019, March). This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 (2017). An overwhelming majority of people who enter competitions are likely to share a brand’s content when the contest ends. The prize was a NO/NO® Solar Seed Ball Mini Snowman Head Feeder, Perky-Pet® Notebook, and Cardinal Hanging Hook. Whether you are an established organization or an up-and-coming startup, using various, can help your business grow and reach that bottom line. The frequency of your posts can turn out to be crucial for your business. More than 16 blog posts a month on average result in around. (2020). If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. It will pay off sooner than you think. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. Find out what works and invest your time and energy to do it well! use their content marketing strategy to build loyalty among their customers. 33. Video marketing can help with that! point that the best way to promote your products or services is using. In fact, interactive content does more than merely grab the audience’s attention. It generates more conversions and click-throughs. Content marketing strategy is putting out content and having a strategy to promote it. If you continue to use this site we will assume that you are happy with it. This way the... Boston 844.432.8987, Manchester While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. You may also view website tutorials for the interactive content: Interactive content, interactive maps, population pyramids, … “Interactive Content Marketing – Statistics and Trends”. (2017, March). 90% information transmitted to brain is visual and visuals are processed 60000 X faster in the brain than text. They’re pretty easy to understand. So the reason why conversion rates are 2.4% higher for interactive content is because interactive videos involve users in a way that static content can’t. It’s about establishing a two-way conversation. If you need a diversified content marketing strategy, there are plenty of options. While this might not show up in all. 2017, November. And why shouldn’t you? Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. It is among the most profitable approaches to marketing in 2019! Updated: What is B2B Content Marketing in 2021? Interactive content generates a greater rate of engagement, resulting in improved data quality.. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. Input information to get a data usage calculation. Prospects and customers decide what content to consume, how and when they want to. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). Video game designer, Gamify, offers an excellent example of this. For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. As of Wednesday morning, at least 1,961,600 people … Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. (2014, May). Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. Before viewing the interactive content you may need to download Adobe SVG viewer or Adobe Flash Player, and ensure your browser is compatible. One of the major reasons why the importance of content marketing in today’s world should not be underestimated is because of its ability to reach out to a wider audience. 80% of online visitors watch a video only 20% read the content. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. Using that information, BBC shows you how much the earth has changed in your lifetime. “Maximize Online Advertising with HTML5”. Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. use interactive content to get more leads. – “How many people read my article?” or “How many people saw my video?”, – “Do consumers share my content with others?”, Answer: As often as you are able to produce. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. Let’s update ourselves together on the. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. More and more video content is being watched now than ever before. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. We can always use better productivity – there’s always another boundary to push. 10., 11., and 12. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. What is there to choose from? The program will literally not continue without action on your part. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. We use cookies to ensure that we give you the best experience on our website. Heart Attack. . Success comes with planning. skim through 3-5 recommendations on blogs before the purchase. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content.. And why shouldn’t you? https://agate.id/online-advertising-html5/, Akhtar, O. (2018, October). It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. [Research].” https://visme.co/blog/infographic-statistics/, Cronstedt, J. Videos added to email content can increase click rates by 300%. show video is the future of marketing. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. That’s why the experience interactive content provides is so valuable. 36.7% of marketers say that creating engaging visual content remains their greatest challenge. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Content marketing is surprisingly cost-effective if you look at its long-term ROI. plan to increase their budget for interactive content. In July 2020, there were more than four billion global mobile internet users. 19., 20., and 21. 5. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful. Those types of commercials don’t call for an immediate response. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. Let’s look at video game software company, Gamify. Depending on who you ask, you’ll get a wide range of responses regarding what defines B2B content marketing in 2021, so we’re sharing the best practices to help you sharpen your strategy. Knowing where and how to spend content budget effectively is a must. The figures in the infographic are computed before your eyes. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. Use every blog post as part of your strategy – it will pay off! Perhaps that’s also why by 2025, the revenue gamification generates for businesses from sales will reach over a projected $32 billion. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. 2020 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Note: The survey defined success as achieving your organization’s desired/targeted results. A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. Yup! It has been found that headlines that are longer than 14 words on average get 5X more backlinks. “ How Interactive Content Can Help Generate Leads”. It’s just like any other video, but with the added ability to look in any direction, but you’ll miss out on the video content if you’re looking away. (2019). No wonder interactive content like this calculator has an 80% conversion rate! 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch . The businesses that survive and thrive will be those that are most in tune with the latest trends. 66% of marketers have reported greater audience engagement after using interactive content (2) According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. During their buyer’s journey, users might use your exact posts to get information and recommendations. Taken together, games have a bright future and convert, if you reinvest in them. Content marketing statistics for ecommerce. Creating an optimal content marketing strategy is essential. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. It’ll keep prospects and customers coming back for more. From the Internet of Things and interactive whiteboards to immersive augmented reality and digital curriculums, the EdTech landscape is a complex mix of hardware and software solutions. • One in every 8 South Africans is HIV positive. Audiences can choose which blogs or YouTube channels to follow. (HubSpot, 2020) Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. The point is that their prize was relevant. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. This makes email the third most popular distribution channel, just behind social media at 91 percent … How huge exactly? Chances are, there are at least one or two points that you haven’t considered so far. 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